AXS TV AIRING "LIVE DESIGN" CONCERT THIS FRIDAY, FEBRUARY 15
Los Angeles, CA, February 12, 2013- Today marks the release of South African rock band The Parlotones EP, Shake It Up. This is the band's first release since recently relocating to Los Angeles in order to break into the US music scene. Giving up all of the comforts of home and moving to a new territory is all part of the drive and ambition that made The Parlotones South Africa's biggest rock band in the first place. This Friday, February 15, the band's "Live Design" concert from the sold out 20,000 capacity Coca Cola Dome will air on AXS TV at 1PM EST. The concert premiered last month on the channel with such impressive success that multiple re-airings have been lined up.
Already conquering multiple international markets, the band is quickly becoming recognizable throughout the world and began to make their mark in the US upon touring here over the last two years. The response and support they received from those visits were the catalyst for the big move and they've already been welcomed with open arms. Radio support for the first single, "Shake It Up" has kicked in before the song's official add date and the group were featured on the premiere episode of KROQ DJ, Stryker's new TV show, Lexus Night Out just this past weekend on CBS. In addition to the band's performance on the show, Stryker took them on a tour of their new city to experience all of the Los Angeles signature spots including a drive down the Sunset Strip, a walk around Hollywood & Highland for a chat with a Marilyn Monroe impersonator and of course, the group's first time eating In-N-Out Burger.
While living in the US, The Parlotones are not only giving up the comforts of their success, but giving up the comforts of home, literally. When they are not touring, they will be living in a house together and recording their full length album, due out later this year. The band plan to be touring throughout the spring, with a full tour to be announced shortly. They will also be attending SXSW this March where they have multiple performances lined up.
In their native South Africa, there truly is no rock band bigger than The Parlotones. On top of the headlining Coca Cola Dome show, the Johannesburg-bred quartet have performed at the World Cup Kickoff Concert to an audience of a billion in 2010, and were handpicked by Coldplay to open the British band's stadium shows in Johannesburg and Cape Town in 2011. Also last year, The Parlotones staged an original rock theater production, Dragonflies and Astronauts, which was broadcast live around the world in 3D via DIRECTV and in 2D on Facebook. (The 3D broadcast was so well received Stateside that the satellite provider scheduled 100 re-airings, while more than half of the worldwide viewership on Facebook hailed from the U.S.) Dragonflies and Astronauts wove a narrative through the band's catalog, including 16 songs that were Top 40 hits in South Africa.
In keeping with The Parlotones' big themes are big ideals. Ever since these four school friends formed the band in the Johannesburg suburb of Roodepoort in the late '90s they have always aspired not only to have fun making music, but also to give back to their community. Over the years, they have raised funds and awareness for a variety of social and environmental organizations, lending their high profile to initiatives such as Live Earth, Earth Hour, The South African Broadcasting Corporation's Carbon Free campaign, Nelson Mandela's 46664, and Live Earth's Run for Water, among others. They are also ambassadors for the anti-poaching organization Rhino Force, United Against Malaria, and several other non-profits that combat problems that acutely affect South Africa.